Privacy Policy

Little Known Gems exists to help breathe life into the hearts and minds of people across the world through experiences and adventures that reconnect us with our natural world. Our natural wonders are there to make us take that moment in life to stop and absorb the unique beauty that can truly benefit the mental health and wellbeing for us all. Being open and honest plays a major role in how we interact to best support each other’s wellbeing and being clear about how we use your information and protect your human right to privacy is our way of supporting that. This Privacy Policy describes how Little Known Gems, Inc. and its affiliates (“we,” “us,” or “Little Known Gems”), process personal information that we collect through the Little Known Gems Platform. Depending on where you live and what you are doing on the Little Known Gems Platform, the supplemental privacy pages listed below may apply to you. Please follow the links and review the supplemental information provided there with information about how we process personal information for those regions and services.

1. DEFINITIONS

Undefined terms in this Privacy Policy have the same definition as in our Terms and Conditions (“Terms”).

2. PERSONAL INFORMATION WE COLLECT

2.1 Information needed to use the Little Known Gems Platform.

We collect personal information about you when you use the Little Known Gems Platform. Without it, we may not be able to provide you with all services requested. This information includes: • Contact Information, Account, Profile Information. Such as your first name, last name, phone number, postal address, email address, date of birth, and profile photo, some of which will depend on the features you use. • Identity Verification. Such as images of your government issued ID (as permitted by applicable laws).

2.2 Information you choose to give us.

You can choose to provide us with additional personal information. This information may include: • Additional Profile Information. Such as gender, preferred language(s), city, and personal description. Some of this information as indicated in your account settings is part of your public profile page and will be publicly visible. • Other Information. Such as when you fill in a form, add information to your account, respond to surveys, post to community forums, participate in promotions, communicate with our support team and other Members, or share your experience with us.

2.3 Information Automatically Collected by using the Little Known Gems Platform.

When you use the Little Known Gems Platform, we automatically collect personal information. This information may include: • Geo-location Information. Such as precise or approximate location determined from your IP address or mobile device’s GPS depending on your device settings. We may also collect this information when you’re not using the app if you enable this through your settings or device permissions. • Usage Information. Such as the pages or content you view, searches for Listings, accommodation bookings you have made, and other actions on the Little Known Gems Platform. • Log Data and Device Information. Such as details about how you’ve used the Little Known Gems Platform (including if you clicked on links to third party applications), IP address, access dates and times, hardware and software information, device information, device event information, unique identifiers, crash data, cookie data, and the pages you’ve viewed or engaged with before or after using the Little Known Gems Platform. We may collect this information even if you haven’t created anLittle Known Gems account or logged in. • Cookies and Similar Technologies as described in our Cookie Policy below in point 10.

2.4 Personal Information We Collect from Third Parties.

We collect personal information from other sources, such as:. • Third-Party Services. If you link, connect, or login to the Little Known Gems Platform with a third party service (e.g. Google, Facebook, WeChat), you direct the service to send us information such as your registration, friends list, and profile information as controlled by that service or as authorised by you via your privacy settings at that service. • Background Information. For Members in the United States, to the extent permitted by applicable laws, we may obtain reports from public records of criminal convictions or sex offender registrations. For Members outside of the United States, to the extent permitted by applicable laws and with your consent where required, we may obtain the local version of police, background or registered sex offender checks. We may use your information, including your full name and date of birth, to obtain such reports. • Enterprise Product Invitations and Account Management. Organisations that use our Enterprise products may submit personal information to facilitate account management and invitations to use enterprise products. • Referrals and co-travelers. If you are invited to the Little Known Gems Platform such as a co-traveler on a trip, the person who invited you can submit personal information about you such as your email address or other contact information. • Other Sources. To the extent permitted by applicable law, we may receive additional information about you, such as government identification, demographic data or information to help detect fraud and safety issues from third party service providers and/or partners, and combine it with information we have about you. For example, we may receive background check results or fraud warnings from identity verification service providers for use in our fraud prevention and risk assessment efforts. We may receive information about you and your activities on and off the Little Known Gems Platform, or about your experiences and interactions from our partners. We may receive health information, including but not limited to health information related to contagious diseases.

3. HOW WE USE INFORMATION WE COLLECT

3.1 Provide, Improve, and Develop the Little Known Gems Platform.

We use personal information to: • enable you to access the Little Known Gems Platform and make and receive payments, • enable you to communicate with other Members, • perform analytics, debug and conduct research, • provide customer service, • send you messages, updates, security alerts, and account notifications, • if you provide us with your contacts’ information such as your friends or co-travellers, we may process this information: (i) to facilitate your referral invitations, (ii) to share your trip details and facilitate trip planning, (iii) for fraud detection and prevention, and (iv) to facilitate your requests or for any other purpose you authorise, • personalise and customise your experience based on your interactions with the Little Known Gems Platform, your search and booking history, your profile information and preferences, and other content you submit, and • enable your use of our enterprise products.

3.2 Create and Maintain a Trusted and Safer Environment.

We use personal information to: • detect and prevent fraud, spam, abuse, security and safety incidents, and other harmful activity, • conduct security investigations and risk assessments, • verify or authenticate information provided by you, • conduct checks against databases and other information sources, including background or police checks, • comply with our legal obligations, protect the health and well-being of our Members and members of the public, • resolve disputes with our Members, • enforce our agreements with third parties, • comply with law, respond to legal requests, prevent harm and protect our rights (see section 4.5) • enforce our Terms and Conditions and other policies, and • in connection with the activities above, we may conduct profiling based on your interactions with the Little Known Gems Platform, your profile information and other content you submit to Little Known Gems, and information obtained from third parties. In limited cases, automated processes could restrict or suspend access to the Little Known Gems Platform if such processes detect activity that we think poses a safety or other risk to Little Known Gems, our community, or third parties. If you would like to challenge the decisioning based on the automated process, please contact us via the Contact Information section below.

3.3 Provide, Personalise, Measure, and Improve our Advertising and Marketing.

We may use personal information to: • send you promotional messages, marketing, advertising, and other information based on your preferences and social media advertising through social media platforms, • personalise, measure, and improve our advertising, • administer referral programs, rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by Little Known Gems or its third-party partners, • analyse characteristics and preferences to send you promotional messages, marketing, advertising, and other information that we think might be of interest to you, and • invite you to events and relevant opportunities.

4. SHARING & DISCLOSURE

4.1 Sharing With Your Consent or at Your Direction.

Where you provide consent, we share your information as described at the time of consent, such as when authorising a third-party application or website to access your Little Known Gems account or participating in promotional activities by Little Known Gems partners or third parties. Where permissible with applicable law, we may use certain information about you, such as your email address, de-identify it, and share it with social media platforms, to generate leads, drive traffic to Little Known Gems or otherwise promote our products and services.

4.2 Information You Publish in Profiles, Listings, and other Public Information.

You can make certain information publicly visible to others, such as: • Your public profile page, which includes your profile photo, first name, description, and city. • Listing pages that include information such as the Experience’s approximate or precise location description, profile photo. • Reviews, ratings and other public feedback. • Content in a community or discussion forum, blog or social media post. We may display parts of your public profile and other Content you make available to the public like Listing details on third-party sites, platforms and apps. Information you share publicly on the Little Known Gems Platform may be indexed through third-party search engines. In some cases, you may opt-out of this feature in your account settings.

4.5 Complying with Law, Responding to Legal Requests, Preventing Harm and Protecting our Rights..

We may disclose your information to courts, law enforcement, governmental or public authorities, tax authorities, or authorised third parties, if and to the extent we are required or permitted to do so by law or where disclosure is reasonably necessary: (i) to comply with our legal obligations, (ii) to comply with a valid legal request or to respond to claims asserted against Little Known Gems, (iii) to respond to a valid legal request relating to a criminal investigation to address alleged or suspected illegal activity, or to respond to or address any other activity that may expose us, you, or any other of our users to legal or regulatory liability, (iv) to enforce and administer our Terms with Members, or (v) to protect the rights, property or personal safety of Little Known Gems, its employees, its Members, or members of the public. Where appropriate, we may notify Members about legal requests unless: (i) providing notice is prohibited by the legal process itself, by court order we receive, or by applicable law, or (ii) we believe that providing notice would be futile, ineffective, create a risk of injury or bodily harm to an individual or group, or create or increase a risk of fraud upon or harm to Little Known Gems, our Members, or expose Little Known Gems to a claim of obstruction of justice.

4.8 Service Providers.

We share personal information with affiliated and unaffiliated service providers to help us run our business, including service providers that help us: (i) verify your identity or authenticate your identification documents, (ii) check information against public databases, (iii) conduct background or police checks, fraud prevention, and risk assessment, (iv) perform product development, maintenance and debugging, (v) allow the provision of the Little Known Gems Services through third-party platforms and software tools (e.g. through the integration with our APIs), (vi) provide customer service, advertising, or payments services, (vii) process, handle or assess insurance claims or similar claims, or (viii) facilitate non-profit and charitable activities consistent with Little Known Gems’s mission. These providers are contractually bound to protect your personal information and have access to your personal information to perform these tasks.

4.9 Business Transfers.

If Little Known Gems undertakes or is involved in any merger, acquisition, reorganisation, sale of assets, bankruptcy, or insolvency event, then we may sell, transfer or share some or all of our assets, including your information in connection with such transaction or in contemplation of such transaction (e.g., due diligence). In this event, we will notify you before your personal information is transferred and becomes subject to a different privacy policy.

5. OTHER IMPORTANT INFORMATION

5.1 Analysing your Communications.

We may review, scan, or analyse your communications on the Little Known Gems Platform for reasons outlined in the “How We Use Information We Collect” section of this policy, including fraud prevention, risk assessment, regulatory compliance, investigation, product development, research, analytics, enforcing our Terms and Conditions, and customer support purposes. For example, as part of our fraud prevention efforts, we scan and analyse messages to mask contact information and references to other sites. In some cases, we may also scan, review, or analyse messages to debug, improve, and expand product offerings. We use automated methods where reasonably possible. Occasionally we may need to manually review communications, such as for fraud investigations and customer support, or to assess and improve the functionality of these automated tools. We will not review, scan, or analyse your messaging communications to send third-party marketing messages to you and we will not sell reviews or analyses of these communications.

5.2 Linking Third-Party Accounts.

You can link your Little Known Gems account with certain third-party services like social networks. Your contacts on these third-party services are referred to as “Friends.” When you direct the data sharing by creating this link: • some of the information provided to us from linking accounts may be published on your public profile, • your activities on the Little Known Gems Platform may be displayed to your Friends on the Little Known Gems Platform and/or that third-party service, • a link to your public profile on that third-party service may be included in your Little Known Gems public profile, • other Little Known Gems users may be able to see any Friends that you may have in common with them, or that you are a Friend of their Friend if applicable, • other Little Known Gems users may be able to see any schools, hometowns or other groups you have in common with them as listed on your linked social networking service, • information you provide to us from the linking of your accounts may be stored, processed and transmitted for fraud prevention and risk assessment purposes, and • publication and display of information that you provide to the Little Known Gems Platform through this linkage is subject to your settings and authorisations on the Little Known Gems Platform and the third-party service.

5.3 Third-Party Partners & Integrations.

Parts of Little Known Gems may link to third-party services, not owned or controlled by Little Known Gems, such as Google Maps/Earth or Stay22 accommodation maps. Use of these services is subject to the privacy policies of those providers, such as Google Maps/Earth Additional Terms of Use, Google Privacy Policy (see here for more information on how Google uses information), and Stay22 Privacy Policy. Little Known Gems does not own or control these third parties and when you interact with them you are providing your information to them.

6. YOUR RIGHTS

You can exercise any of the rights described in this section consistent with applicable law. Please note that we may ask you to verify your identity and request before taking further action on your request.

6.1 Managing Your Information.

You can access and update some of your personal information through your Account settings. If you connected your Little Known Gems Account to a third-party service, like Facebook or Google, you can change your settings and unlink from that service in your Account settings. You are responsible for keeping your personal information up to date.

6.2 Data Access and Portability.

In some jurisdictions, applicable law may entitle you to request certain copies of your personal information or information about how we handle your personal information, request copies of personal information that you have provided to us in a structured, commonly used, and machine-readable format, and/or request that we transmit this information to another service provider (where technically feasible).

6.3 Data Erasure.

In certain jurisdictions, you can request that your personal information be deleted. Please note that if you request the erasure of your personal information: • We may retain your personal information as necessary for our legitimate business interests, such as prevention of money laundering, fraud detection and prevention, and enhancing safety. For example, if we suspend anLittle Known Gems Account for fraud or safety reasons, we may retain information from that Little Known Gems Account to prevent that Member from opening a new Little Known Gems Account in the future. • We may retain and use your personal information to the extent necessary to comply with our legal obligations. For example, Little Known Gems may keep information for tax, legal reporting and auditing obligations. • Information you have shared with others (e.g., Reviews, forum postings) will continue to be publicly visible on Little Known Gems, even after your Little Known Gems Account is cancelled. However, attribution of such information to you will be removed. Some copies of your information (e.g., log records) will remain in our database, but are disassociated from personal identifiers. • Because we take measures to protect data from accidental or malicious loss and destruction, residual copies of your personal information may not be removed from our backup systems for a limited period of time.

7. SECURITY

While no organisation can guarantee perfect security, we are continuously implementing and updating administrative, technical, and physical security measures to help protect your information against unauthorised access, loss, destruction, or alteration.

8. CHANGES TO THIS PRIVACY POLICY.

We reserve the right to modify this Privacy Policy at any time in accordance with applicable law. If we do so, we will post the revised Privacy Policy and update the “Last Updated” date at the top. In case of material changes, we will also provide you with notice of the modification by email at least thirty (30) days before the effective date. If you disagree with the revised Privacy Policy, you can cancel your Account. If you do not cancel your Account before the date the revised Privacy Policy becomes effective, your continued access to or use of the Little Known Gems Platform will be subject to the revised Privacy Policy.

9. CONTACT INFORMATION AND RESPONSIBLE LITTLE KNOWN GEMS

For questions or complaints about this Privacy Policy or Little Known Gems’s handling of personal information email admin@littleknowngems.com.au

10. Little Known Gems Cookie Policy

Little Known Gems uses cookies, mobile identifiers, tracking URLs, log data and similar technologies to help provide, protect, and improve the Little Known Gems Platform. This Cookie Policy (“Policy”) supplements the Little Known Gems Privacy Policy and explains how and why we use these technologies and the choices you have.

Why Little Known Gems Uses These Technologies

We use these technologies for several purposes, such as: • to enable you to use and access the Little Known Gems Platform and Services • to enable, facilitate and streamline the functioning of and your access to the Little Known Gems Platform • to better understand how you navigate through and interact with the Little Known Gems Platform and to improve the Little Known Gems Platform • to serve you tailored advertising (such as on the Little Known Gems Platform, emails and on third-party websites) • to show you content (e.g., advertisements) that is more relevant to you • to monitor and analyse the performance, operation, and effectiveness of the Little Known Gems Platform and Little Known Gems advertisements • to enforce legal agreements that govern use of the Little Known Gems Platform • for fraud detection and prevention, trust and safety, and investigations • for purposes of our own customer support, analytics, research, product development, and regulatory compliance.

Cookies

When you visit the Little Known Gems Platform we may place cookies on your device. Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Cookies allow us to recognise you when you return. They also help us provide a customised experience and can enable us to detect certain kinds of fraud. In many cases the information we collect using cookies and other tools is only used in a non-identifiable manner without reference to personal information. For example, we may use information we collect to better understand website traffic patterns and to optimise our website experience. In some cases, we associate the information we collect using cookies and other technology with your personal information. Our business partners may also use these tracking technologies on the Little Known Gems Platform or engage others to track your behaviour on our behalf. There are two types of cookies used on the Little Known Gems Platform: (1) “session cookies” and (2) “persistent cookies.” Session cookies normally expire when you close your browser, while persistent cookies remain on your device after you close your browser and can be used again the next time you access the Little Known Gems Platform. In many cases you can manage cookie preferences and opt-out of having cookies and other data collection technologies used by adjusting the settings on your browser. All browsers are different so visit the “help” section of your browser when to learn about cookie preferences and other privacy settings that may be available. Please note that if you choose to remove or reject cookies or clear local storage this could affect the features, availability, and functionality of the Little Known Gems Platform.

Flash Cookies

We may use Flash Cookies, also known as Local Stored Objects, and similar technologies to personalise and enhance your online experience. A Flash cookie is a small data file placed on a computer using Adobe Flash technology. The Adobe Flash Player is an application that allows rapid development of dynamic content, such as video clips and animation. We use Flash cookies to personalise and enhance your online experience and to deliver content for Flash players. We may also use Flash cookies for security purposes, to gather certain website metrics and to help remember settings and preferences. Flash cookies are managed through a different interface than the one provided by your web browser. To manage Flash cookies, please visit Adobe’s website. If you disable Flash cookies or other similar technologies, please note that you may not have access to certain content and product features such as your device remembering a Listing that you viewed during a previous visit.

Pixel Tags, Web Beacons, and Trackers

Pixel tags, web beacons, and tracking urls are tiny graphic images and/or small blocks of code placed on website pages, ads, or in our emails that allow us to determine whether you performed a specific action. When you access these pages, or when you open an email, let us know you have accessed the web page or opened the email. These tools help us measure response to our communications and improve our web pages and promotions.

Server Logs and Other Technologies

We collect many different types of information from server logs and other technologies. For example, we collect information about the device you use to access the Little Known Gems Platform, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our server logs also record the IP address of the device you use to connect to the Internet. An IP address is a unique identifier that devices require to identify and communicate with each other on the Internet. We may also collect information about the website you were visiting before you came to the Little Known Gems Platform and the website you visit after you leave the Little Known Gems Platform. These tools help us improve user experience and deliver our services.

Device Information

We may use device-related information to authenticate users. For example, we may use your IP address, browser information, or other data provided by your browser or device to identify the device being used to access our platform. We may also use these device-related techniques for associating you with different devices that you may use to access our content including for fraud-protection purposes and to better target advertising.

Third Parties

Third parties, including Facebook, place technologies such as pixels and SDKs on the Little Known Gems Platform. These technologies (1) help us analyse how you use the Little Known Gems Platform, such as by noting the third party services from which you arrived, (2) market and advertise Little Known Gems services to you on the Little Known Gems Platform and third party websites, (3) help us detect or prevent fraud or conduct risk assessments, and (4) collect information about your activities on the Little Known Gems Platform, other sites, and/or the ads you have clicked on. For example, to help us better understand how people use the Little Known Gems Platform, we work with a number of analytics partners, including Google Analytics. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser by clicking here. Third parties, including Facebook, may also use such tracking technologies to collect or receive information from the Little Known Gems Platform and elsewhere and use that information to serve ads that they believe are most likely to be of interest to you and measure the effectiveness of their ads both on the Little Known Gems Platform and on other websites and online services. Targeting and advertising cookies we use may include Google, and other advertising networks and services we use from time to time. See here for information on how Google manages data in its ad products. For more information about targeting and advertising cookies and how you can opt out, you can visit the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or http://youronlinechoices.eu. To opt out of Google Analytics for display advertising or customise Google display network ads, you can visit the Google Ads Settings page. To the extent advertising technology is integrated into the Little Known Gems Platform and you opt-out of tailored advertising, you may still receive advertising content. In that case, the advertising content will just not be tailored to your interests. Also, we do not control any of these opt-out links and are not responsible for the availability or accuracy of these mechanisms. Users can opt-out of the collection and use of information for ad targeting by updating their Facebook account ad settings and by contacting admin@litlleknowngems.com.au with a description of your request and validation information.

Third Party Social Plugins

The Little Known Gems Platform may use social plugins provided and operated by third parties, such as Facebook’s Like Button. As a result of this, you may send to the third party the information that you are viewing on a certain part of the Little Known Gems Platform. If you are not logged into your account with the third party, then the third party may not know your identity. If you are logged in to your account with the third party, then the third party may be able to link information or actions about your interactions with the Little Known Gems Platform to your account with them. Please refer to the third party’s privacy policies to learn more about its data practices.

Your Choices

Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies by visiting the Help portion of your browser’s toolbar. While you may disable cookies through your browser settings, the Little Known Gems Platform currently does not respond to a “Do Not Track” signal in the HTTP header from your browser or mobile application due to lack of standardisation regarding how that signal should be interpreted. Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel. Your mobile device may allow you to control cookies through its settings function. Refer to your device manufacturer’s instructions for more information. If you choose to decline cookies, some parts of the Little Known Gems Platform may not work as intended or may not work at all.